THE CHALLENGE

At Artesy Studio, we collaborated with ATS to understand their business. We analyzed their cyber security technology, self-perception, and market position to distill ATS's core values and offerings.

We collaborated with ATS to define their value proposition, core values, and unique position in a growing market. The tagline, "Protecting Your Critical Infrastructure," reflects their precision and commitment. The sleek logo features futuristic lettering, distinct from bulky designs, and the wordmark uses a professional, readable font for reliability. The typographic system incorporates Merriweather Sans and Source Sans Pro, ensuring clarity across communications. The deep blue and black palette conveys trust and security, complemented by vibrant accents for innovation. Dynamic gradients add energy, enhancing social media and merchandise, creating a cohesive, modern brand identity.

Artesy Studio successfully created a serious narrative and rationale for ATS. By combining technology and design, we developed a visually unique and compelling design system that aligns perfectly with ATS's precision-based approach to cyber security. The new identity not only highlights ATS's strengths but also sets them apart in a competitive marketplace.

Our work with ATS showcases Artesy Studio's ability to blend deep business understanding with creative design solutions. The new brand identity is a testament to ATS's dedication to protecting critical infrastructure with precision and innovation, ensuring their continued success and recognition in the field of cyber security.